Discovering what worked
We began with Ali’s existing YouTube videos and podcast episodes. Our team wrote the campaign guidelines, defined the page requirements, and gave clippers access to the material. Clippers prepared dedicated pages and started selecting moments to edit and publish.
The first week was slower than Ali expected. We had not explained the setup period clearly enough. Activity began picking up in the second week, and the campaign finished with 1,997 submissions and 5.2M qualified views.
We then reviewed which topics, opening hooks, and editing approaches stood out. Those findings shaped the next campaign.






