Content Rewards

Content Rewards is a marketplace for short-video clipping and UGC campaigns, run by Content Rewards Inc. The company describes it as the place where brands pay creators for the views their content earns.

A brand or an agency funds a campaign budget and sets the requirements. Creators post videos on their own social accounts and submit them. Moderators approve or reject each submission by hand, with no automatic approval. In a CPM campaign, creators are paid per 1,000 verified views. The campaign can set a minimum a clip must earn before it is paid, and a maximum it can earn.

Content Rewards is not Whop, though it is built on top of it. Its terms describe Whop as a separate company whose platform it uses for payment processing. Content Rewards is also not an agency. In our campaigns, our team writes the brief and reviews the submissions.

Whop's documentation also uses the name for a second thing: rewards for members who engage with content inside a community.