Pay per view
Pay per view means clippers and creators are paid an agreed amount for every 1,000 views on their approved videos, not a flat fee per video.
- Also called
- pay per 1,000 views, CPM, reward rate
What it means
Pay per view ties payment to a number that can be counted. Each campaign sets a rate: an amount paid for every 1,000 views. The rate is often called CPM, the cost per 1,000 views.
You fund a campaign budget. A clipper or creator posts a video and submits it. If we approve it, the views it earns are paid at the campaign rate, from the budget. Payment follows review and approval, not posting, and runs through Content Rewards. Two limits shape each payment: a minimum number of views before a post is paid, and a payout cap for each post.
Pay per view is not a payment for every video posted. A rejected video earns nothing. It is also not a price for downloads or sales, because views do not prove either one. It is not a promise of income for a clipper or creator either: payment follows the views a video actually earns. Your cost follows the reach you choose to fund. We do not publish rates.
Example
Two clips are approved in the same campaign, and one earns twice the views of the other. It earns twice the payment, until it reaches the payout cap.
Related terms
Payout cap
A payout cap is the most a single post can earn in a campaign, however many views it gets, so one video cannot use up the budget.
Minimum views
Minimum views is the view threshold a post must reach before it becomes eligible for payment in a campaign.
Qualified views
Qualified views are the views on clips that were approved under the campaign rules, including views a clip gains after it reaches its payout cap.
Sources
- Content Rewards (Whop documentation)Accessed 10 October 2026
Tell us what you want to distribute
We read every application by hand and contact you directly if a campaign is a fit.