Clipping and UGC glossary
Plain definitions of the words used in clipping and UGC campaigns. Each entry says what the word means and what it gets confused with, and gives an example from our own campaigns where we have one.
Clipping
Clipping
Clipping is the distribution of short clips cut from existing long videos, posted by many independent clippers on their own pages and paid per view.
Clipper
A clipper is an independent editor who cuts long videos into short clips, posts them on their own pages and is paid per view.
Clipping campaign
A clipping campaign is a funded project in which clippers turn a creator's or brand's long content into short clips and are paid per view.
Clipping agency
A clipping agency runs clipping campaigns for creators and brands: it brings the clippers, writes the brief, reviews submissions and reports the views.
Brief
A brief is the document that tells clippers or creators what the campaign is about, which content to use and the rules a video must meet to be approved.
UGC
UGC
UGC, or user-generated content, is video a creator films while using a product, in their own words, instead of video made by the brand's team.
High-volume UGC
High-volume UGC is a campaign in which a selected group of creators post short videos about one app every day, on pages dedicated to it.
UGC creator
A UGC creator is a person who films original short videos about a product they use and posts them, following a brief from the brand or agency.
Dedicated page
A dedicated page is a social media account that a clipper or creator opens for one campaign and fills with that campaign's content.
Format
A format is a repeatable structure for a short video that many creators can reproduce: a mother format is the core, and a sub-format varies it.
Hook
A hook is the opening of a short video: the first line or shot that gives a viewer a reason to keep watching.
Views and pay
Qualified views
Qualified views are the views on clips that were approved under the campaign rules, including views a clip gains after it reaches its payout cap.
Total views
Total views are the broader view count a campaign records on the platform: qualified views plus views on content that was not approved for payment.
Pay per view
Pay per view means clippers and creators are paid an agreed amount for every 1,000 views on their approved videos, not a flat fee per video.
Payout cap
A payout cap is the most a single post can earn in a campaign, however many views it gets, so one video cannot use up the budget.
Minimum views
Minimum views is the view threshold a post must reach before it becomes eligible for payment in a campaign.
Tell us what you want to distribute
We read every application by hand and contact you directly if a campaign is a fit.