Qualified views
Qualified views are the views on clips that were approved under the campaign rules, including views a clip gains after it reaches its payout cap.
- Also called
- qualified view, المشاهدات المؤهلة
What it means
Qualified views count the views on approved content only. A clip must pass our review against the brief, and our check for suspicious engagement, before its views qualify. The figure comes from Content Rewards reporting.
Qualified views keep growing after a clip reaches its payout cap. So not every qualified view was paid for, and the number can be higher than the views your budget covered. We report it every week next to total views.
Qualified views are cumulative views recorded by the platforms. They are not unique people, and our standard reports do not split them by country. They are not downloads or sales either. Do not add qualified views to total views, because total views already include them.
A campaign can add its own condition. In the Call of Duty campaign, a clip qualified only if at least 30% of its views came from GCC markets. Even then, its qualified views were not all GCC views.
Example
In the three Ali Alhamed campaigns our case study follows, 36.2 million views were qualified, according to our team's figures. Each video was tracked for 30 days after it was submitted, so later growth is not in that number.
Related terms
Total views
Total views are the broader view count a campaign records on the platform: qualified views plus views on content that was not approved for payment.
Payout cap
A payout cap is the most a single post can earn in a campaign, however many views it gets, so one video cannot use up the budget.
Content Rewards
Content Rewards is a platform where brands fund clipping and UGC campaigns and pay creators for the views their approved videos earn.
Tell us what you want to distribute
We read every application by hand and contact you directly if a campaign is a fit.