Payout cap
A payout cap is the most a single post can earn in a campaign, however many views it gets, so one video cannot use up the budget.
- Also called
- maximum payout, max payout
What it means
A payout cap is a ceiling on what one post can earn. Once a post's views reach the cap, its payment stops growing. Its views can keep growing. The cap is part of a campaign's payout rules, and we do not publish cap amounts.
The cap protects the budget. Without one, a single video with a very large audience could consume the whole budget and leave nothing for other creators. Whop's documentation for Content Rewards gives this reason for its maximum payout setting. With a cap, the budget is spread across more posts and more creators.
A cap is not a limit on views or reach. Views above the cap are not paid, but they still count as qualified views in your report. The cap applies to a post, not to a creator, who can earn on many posts. In our UGC campaigns, the same video posted on two platforms counts as two posts.
Example
A clip reaches its cap in the second week and keeps gaining views in the third. The clipper's payment for that clip stays the same, and your qualified views keep rising.
Related terms
Pay per view
Pay per view means clippers and creators are paid an agreed amount for every 1,000 views on their approved videos, not a flat fee per video.
Minimum views
Minimum views is the view threshold a post must reach before it becomes eligible for payment in a campaign.
Qualified views
Qualified views are the views on clips that were approved under the campaign rules, including views a clip gains after it reaches its payout cap.
Sources
- Content Rewards (Whop documentation)Accessed 10 October 2026
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