High-volume UGC
High-volume UGC is a campaign in which a selected group of creators post short videos about one app every day, on pages dedicated to it.
- Also called
- high volume UGC, high-volume UGC campaign
What it means
High-volume UGC means many simple creator videos about one app, posted every day. A selected group of creators makes them. Each creator posts on pages dedicated to the app, usually starting on TikTok and Instagram. The volume lets us test formats quickly and see which ones work more than once.
We recruit, vet and train the creators, then set a few core formats that all of them can repeat. Each week we test variations and replace the formats that draw views but no interest in the app. Creators are paid per 1,000 views on approved videos, not a flat fee per video.
It is not an open campaign: only selected creators take part, not our whole network. It is not a set of polished brand films, and we do not commit to a fixed number of videos. Views do not prove downloads, so we read them next to the download and subscription trends you share.
Example
The rhythm we build towards is one video a day from each active creator. The first week is usually slower while the pages warm up.
Related terms
UGC
UGC, or user-generated content, is video a creator films while using a product, in their own words, instead of video made by the brand's team.
UGC creator
A UGC creator is a person who films original short videos about a product they use and posts them, following a brief from the brand or agency.
Format
A format is a repeatable structure for a short video that many creators can reproduce: a mother format is the core, and a sub-format varies it.
Dedicated page
A dedicated page is a social media account that a clipper or creator opens for one campaign and fills with that campaign's content.
Tell us what you want to distribute
We read every application by hand and contact you directly if a campaign is a fit.