UGC creator
A UGC creator is a person who films original short videos about a product they use and posts them, following a brief from the brand or agency.
- Also called
- UGC creators, صانع محتوى UGC
What it means
A UGC creator films new videos about a product, usually while using it. The creator explains it as a user would, in their own voice. The creator gets clear guidance on the structure to follow and where to adapt it.
For a high-volume UGC campaign, we select the creators. We look for people who understand the product, speak naturally, post consistently and improve from feedback. We train them on the app and the formats. They post on pages dedicated to that app and are paid per 1,000 views on approved videos. We keep adding creators and replace those who are unsuitable or inactive.
A UGC creator is not a clipper, who edits content that someone else recorded. A UGC creator also does not need a large following. Creators post on pages opened for the campaign, and suitable existing accounts can take part too. One creator can run more than one page. Where a creator lives does not decide where the viewers are.
Example
In a campaign for an app, each selected creator learns the app from an Arabic walkthrough that the client sends. The creator then films the formats we set and posts them on a page dedicated to the app.
Related terms
UGC
UGC, or user-generated content, is video a creator films while using a product, in their own words, instead of video made by the brand's team.
High-volume UGC
High-volume UGC is a campaign in which a selected group of creators post short videos about one app every day, on pages dedicated to it.
Clipper
A clipper is an independent editor who cuts long videos into short clips, posts them on their own pages and is paid per view.
Format
A format is a repeatable structure for a short video that many creators can reproduce: a mother format is the core, and a sub-format varies it.
Tell us what you want to distribute
We read every application by hand and contact you directly if a campaign is a fit.