Dedicated page
A dedicated page is a social media account that a clipper or creator opens for one campaign and fills with that campaign's content.
- Also called
- dedicated account, campaign page, clipping page
What it means
A dedicated page is an account on TikTok, Instagram or YouTube opened for a single campaign. Its posts are about one creator's content or one app. The clipper or creator who opens the page runs it.
In clipping, the brief sets the page requirements, and clippers prepare their pages before they post. In high-volume UGC, each creator posts on pages dedicated to the app, and one creator can run more than one page. New pages need time: the first week of a campaign is usually slower while pages are set up and warm up.
A dedicated page is not the brand's official account, and the brand does not run it. The page follows the campaign brief, and its posts are reviewed like any other submission. Our review also checks the page requirements and any required links. In UGC campaigns, suitable existing accounts can also take part.
Example
In the Ali Alhamed campaigns, clippers prepared dedicated pages before they started posting. The clippers ran those pages, and the campaigns did not transfer their ownership to Ali.
Related terms
Clipper
A clipper is an independent editor who cuts long videos into short clips, posts them on their own pages and is paid per view.
UGC creator
A UGC creator is a person who films original short videos about a product they use and posts them, following a brief from the brand or agency.
High-volume UGC
High-volume UGC is a campaign in which a selected group of creators post short videos about one app every day, on pages dedicated to it.
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