What Is High-Volume UGC? How It Differs From UGC Ads

Your app has users in English-speaking markets, and now you want Arabic speakers in Saudi Arabia or the UAE. Someone on your team suggests UGC. Before you say yes, check which UGC they mean.

This guide covers:

what UGC means and where the term comes from
four things high-volume UGC gets confused with
what "high-volume" adds, and what changes in Arabic
who it fits and what it can measure

We run high-volume UGC campaigns for apps, and we cite a source for what others do.

What is UGC, and where does the term come from?

UGC stands for user-generated content: anything internet users make themselves, such as images, videos, text and testimonials (Wikipedia).

In a 2007 study, the Organisation for Economic Co-operation and Development set three tests for it. The content is published online, shows creative effort and is made outside professional routines. The same study said the third test was getting harder to apply, because some users were being paid.

Marketers now use the word for paid work too. Our campaigns run on Content Rewards. Whop's documentation for that tool describes a UGC campaign as creators producing original content featuring your brand, based on guidelines you provide.

So a UGC video today can be briefed and paid for. What still makes it UGC is who films it: a creator using the product, not the brand's team.

What does high-volume UGC get confused with?

High-volume UGC is easy to confuse with four other things.

Organic UGC. A customer films your app and posts unprompted. Nobody briefed or paid them, and you cannot schedule it.
UGC ads. A brand runs creator-style videos as paid ads from its own account. The reach is bought.
Influencer marketing. A person with social influence in their field endorses you (Wikipedia). You borrow one person's audience.
Clipping. Clippers cut short clips from long content you already have. Nothing new is filmed. See what Arabic clipping is.

High-volume UGC films new videos, as UGC ads do, and posts them organically, as clipping does.

	UGC ads	Influencer marketing	Clipping	High-volume UGC
The video	Creator-style video	The influencer's post	Clips cut from your long content	New videos of your app in use
Where it runs	Paid ad from the brand's account	The influencer's account	Clippers' own pages	Pages dedicated to your app
Reach comes from	Ad spend	One person's audience	Organic posts on many pages	Organic daily posts

What does "high-volume" add?

High-volume UGC means many simple creator videos about one app, posted every day. This is how we run it.

Selected creators. We recruit, vet and train a group. The campaign is not open to our whole network.
Daily posting. Each active creator aims to post every day. We do not commit to a fixed number of videos.
Dedicated pages. A dedicated page is a social account opened for one campaign. It is not your official account, and you do not run it.
Repeatable formats. A format is the structure of a video, not its topic. We start with a few core formats, then test variations such as a different opening.
Weekly review. A format that draws interest in the app stays. One that only draws views is replaced.
Pay tied to views. Creators are paid per 1,000 views on approved videos, with a payout cap on each post.

The volume is the test. One popular video is not enough to judge a format. Many creators filming the same format show whether it works more than once.

What does a first month look like?

We have not published a case study of this campaign type. Both case studies on our site are clipping campaigns. So here are the steps, not a result.

You apply, then send an Arabic walkthrough of the app, access for creators and the topics to avoid.
We select, vet and train the creators, and set the first formats.
Creators open the dedicated pages and start posting.
Each week we report the videos posted, their views and what we changed.
You share your download and subscription trends, and we keep or replace formats.

What changes when the audience speaks Arabic?

The creator's dialect is part of the video

In UGC, the creator explains the app in their own voice. In Arabic, that voice has a dialect, and dialects vary considerably by region (Wikipedia).

In a 2025 Cardiff University dissertation, Saudi participants rated Gulf Arabic highest among five dialect groups, on most labels. One dissertation is not a rule. It is a reason to ask which dialects the creators speak.

Our creators come from different backgrounds across the Arab world, and we select them for each campaign. Where a creator lives does not decide where the viewers are.

The platform mix differs by country

DataReportal publishes the audience each platform's ad tools report. These are its late 2025 figures for Saudi Arabia and the UAE, in that order.

TikTok, adults 18 and over: 38.6 million and 12.5 million
Instagram: 18.2 million and 8.05 million

DataReportal warns that ad reach is not the same as active users. TikTok's figure equals 154.3% of Saudi adults, so it cannot be a head count.

Instagram's ad reach equals 52.4% of Saudi Arabia's population and 70.5% of the UAE's. Our UGC campaigns usually start on these two platforms.

Who does high-volume UGC fit?

It fits a consumer app that already earns revenue from subscribers or paying users. It also suits an app with no long-form content to clip, because creators film from scratch.

It usually does not fit:

narrow B2B software
an app with no working funnel, where installs do not yet turn into paying users
a team that needs a set number of installs agreed in advance
a brand that wants a few polished films

Not sure whether UGC or clipping suits your app? Our app marketing page explains which to start with.

What can a campaign measure, and what can it not?

Views are what a campaign counts. Our reports show qualified views, meaning views on approved videos, and total views.

Downloads, subscriptions and revenue are your numbers, from your own analytics. You share the trends, and we compare them with the publishing data. We do not attribute them to the campaign, because your other marketing and product updates move them too.

The report leaves out views by country and unique reach. We cannot measure either one reliably.

What do buyers ask first?

What does a UGC campaign cost?

We do not publish prices, but we can say what the cost is made of. One part is the campaign budget. You fund it, and creators are paid from it per 1,000 views on approved videos. The other part is the work of running the campaign.

When you compare quotes, ask how creators are paid. A fee per video and a rate per view are hard to compare.

How are creators chosen?

We look for people who understand the product, speak naturally, post consistently and improve from feedback. A creator does not need a large following, because they post on pages opened for the campaign.

Who owns the pages and the videos?

The creators do. Each creator owns the pages they open for a campaign and runs them. What happens to the videos after the campaign is set in the agreement, so ask us before you start.

Can you reuse the videos as paid ads?

That is set in each campaign's agreement, so ask us before you plan around it. On TikTok, the Spark Ads format lets an advertiser run organic posts made by other creators, with their authorization (TikTok).

How long before you see results?

Expect a slower first week while the pages warm up. After that, judge the campaign by its weekly reports, not by single videos. We do not promise downloads or revenue.

How do you start?

Bottom line: high-volume UGC fits a consumer app that already earns revenue and can share its numbers. It is a way to test many formats in Arabic, not a way to buy installs.

If that describes your app, apply for a campaign. Tell us what the app does, who pays for it and which market you want. We read every application by hand and contact you directly if your app is a fit.

Do you want to make UGC, not buy it? Start with our community on Whop. Creators are selected for each campaign and paid by views, so there is no set income.